Accelerated Mobile Pages or AMP is new trend for better SEO. The latest Google Algorithm considers AMP as a great factor for good Page Ranking. The new console of Google Webmaster has a new column for setting up Accelerated mobile pages. You must be wondering what is this AMP ? AMP as you know stands for Accelerated Mobile Pages. The concept of AMP is developed mainly for 2 reasons-
Reason behind Accelerated Mobile Pages (AMP) –
- To speed up the internet browsing experience on Mobile devices.
- To compensate slower mobile network for better user experience of websites.
Accelerated Mobile Pages Background and development:
Accelerated Mobile Pages (AMP) are web pages designed according to an open source specification. Validated AMP pages are cached in Google’s AMP cache, which allows them to be served even more quickly.
Here is a Screenshot for checking and updating Google Webmaster with Accelerated Mobile Pages.
The AMP format is supported by a wide variety of platforms, including Google Search. If a web page listed in Google’s search results has a valid AMP version, Search may direct mobile use .
Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.
This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.
In the coming months we’ll work with other participants in the project to build more features and functionality focused on some key areas:
- Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations, and videos to make their stories more interactive and stand out. They also need to implement ads and analytics in order to monetize the content and to understand what their readers like and dislike. The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience. The initial technical specification—developed with input and code from our partners in the publishing and technology sectors—is being released today on GitHub.
- Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in, say, Chile. That means distribution across all kinds of devices and platforms is crucial. So, as part of this effort, we’ve designed a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google’s high performance global cache. We intend to open our cache servers to be used by anyone free of charge.
- Advertising: Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies. Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don’t detract from the user experience. It’s also a core goal of the project to support subscriptions and paywalls. We’ll work with publishers and those in the industry to help define the parameters of an ad experience that still provides the speed we’re striving for with AMP.
We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere.