Accelerated Mobile Page. Latest News and details about Accelerated Mobile Pages. AMP / Accelerated Mobile Pages with Google / Bing / Yahoo / Yandex is gaining popularity and is new trend for better SEO. As per the latest news, Google Algorithm considers AMP as a great factor for good Page Ranking. The new console of Google Webmaster has a new column for setting up Accelerated mobile pages. You must be wondering what is this AMP ? AMP as you know stands for Accelerated Mobile Pages.
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Accelerated Mobile Pages (AMP)
Google Accelerated Mobile Pages is new open-source initiative aiming to “dramatically improve the performance of the mobile web. The main aim is for the devices with Slower Internet Connections. It jitters out the cosmetic data from a web page and just focus on the content. Here are the major Benefits of using Accelerated Mobile Pages –
- To speed up the internet browsing experience on Mobile devices.
- To compensate slower mobile network for better user experience of websites.
Accelerated Mobile Pages Background and development:
Accelerated Mobile Pages (AMP) are web pages designed according to an open source specification. Google caches the website pages and the user gets a faster access.
Here is a Screenshot for checking and updating Google Webmaster with Accelerated Mobile Pages.
If a web page listed in Google’s search results has a valid AMP version, Search may direct mobile use .
Smartphones and tablets have revolutionized the way we access information. Today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.
Accelerated Mobile Pages Partners
This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.
Accelerated Mobile Pages Future
- Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations, and videos to make their stories more interactive and stand out. They also need to implement ads and analytics. This lets them to monetize the content and to understand what their readers like and dislike. The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience. The initial technical specification—developed with input and code from our partners in the publishing and technology sectors—is being released today on GitHub.
- Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in, say, Chile. That means distribution across all kinds of devices and platforms is crucial. So, as part of this effort, we’ve designed a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google’s high performance global cache.
- Advertising: Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies. Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don’t detract from the user experience. It’s also a core goal of the project to support subscriptions and paywalls. We’ll work with publishers and those in the industry to help define the parameters of an ad experience. This still provides the speed we’re striving for with AMP.
Accelerated Mobile Pages and Bing
Bing is Rolling Out the AMP pages support. The Bing App detects whether the news articles have corresponding AMP pages associated with them. This all happens in the background. In case there are AMP pages associated with the article, we always give preference to downloading the available AMP page from the servers that are closer to the end user, preferably via an AMP cache for a faster experience. In case AMP is not detected, the non-AMP news article is presented to the user. For the non-AMP pages we apply a number of other performance techniques to download and render those pages optimally too. AMP does not impact our ranking algorithms in any way. Users will be able to detect the articles that have corresponding AMP pages whenever they see the AMP icon in our iOS app.
How to Get AMP in Bing results
Create AMP pages like you do for Google. You don’t have to worry about the indexing. It will automatically show in the bing search for slow internet devices. The bing is now getting into the competition. But it still does not offer the console to particularly focus on amp indexing. the crawler algorithm does that. Just focus on content and bing will handle your amp indexing.
We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere.